Swisher International Privacy Policy

Swisher International Group Inc., Swisher International, Inc. and its subsidiaries (collectively, the “Company,” “we,” or “us”) want you to be familiar with how we collect, use and disclose information. This Privacy Policy describes our practices in connection with information that we collect through:

• Websites operated by us from which you are accessing this Privacy Policy (the “Websites”);
• Our social media pages and apps (collectively, our “Social Media Pages”);
• HTML-formatted email messages that we send to you that link to this Privacy Policy or other communications with you; and
• Offline business interactions you have with us.

Collectively, we refer to the Websites, Social Media Pages, emails, and offline business interactions as the “Services.”

By using our Services, you are accepting the practices described in our Privacy Policy, including our use of cookies and similar online tools If you do not agree to the terms of this Privacy Policy, please do not use our Services. We reserve the right to modify or amend the terms of our privacy policy from time to time without notice Any changes to this Privacy Policy will become effective as of the “last updated” date set forth above. Your continued use of our Services following the posting of changes to these terms will mean you accept those changes.

This Privacy Policy does not apply to our employees or job applicants where the Personal Information we collect about those individuals relates to their employment or pre-employment role with us.If you are an employee, independent contractor or job candidate, you may access the Employee Privacy Notice here.

PERSONAL INFORMATION THAT WE COLLECT

“Personal Information” relates to, describes, is reasonably capable of being associated with, or could reasonably be linked directly or indirectly, with a particular consumer or household. The Services collect Personal Information, including:

• Name
• Postal address (including billing and shipping addresses)
• Telephone number
• Email address
• Date of birth or age
• Payment card data (when you make purchases on our e-commerce Websites)
• Purchase information
• Delivery information and status
• Username
• Social media handles and posts
• Gender
• Audio/visual recordings
• Publicly available political affiliation and activities
• Tobacco consumption information
• Social Security Numbers (for contest winners only)
• Employment and education information
• Household information
• Race
• IP address (we may also derive your approximate location from your IP address)
• Unique device identifier
• Browser and device information
• Usage data for our Websites and Social Media Pages
• Information collected through cookies, pixel tags and other technologies
• Demographic information and other information provided by you that does not reveal your specific identity

Our collection of personal information has not changed during the last 12 months

Aggregating and/or anonymizing Personal Information.

We may aggregate and/or anonymize Personal Information so that it will no longer be considered Personal Information. We do so to generate other data for our use, which we may use and disclose for any purpose, as it no longer identifies you or any other individual. Where we maintain or use de-identified data, we will continue to maintain and use the de-identified data only in a de-identified fashion and will not attempt to re-identify the data.

HOW WE COLLECT PERSONAL INFORMATION

We collect Personal Information in a variety of ways, including:

• Through your use of the Services.
  • We collect Personal Information through the Services, for example, when you sign up for a newsletter, register an account to access the Services, attend one of our booths, participate in one of our focus groups, direct message us, contact customer service, or make a purchase.
• Through your participation in surveys
  • We collect personal information that you provide to us when you participate in telephone or web-based surveys.
• From Other Sources.
  • We receive your Personal Information from other sources, for example:
    • publicly available databases;
    • third party data and analytic providers
    • third party identity / age verification services;
    • ad networks;
    • social media platforms;
    • joint marketing partners, when they share the information with us;
    • your browser or device: Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version and the name and version of the Services you are using)

We need to collect Personal Information in order to provide the requested Services to you or otherwise facilitate the transactions requested by you. If you do not provide the information requested, we may not be able to provide the Services. If you disclose any Personal Information relating to other people to us or to our service providers in connection with the Services, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

HOW WE USE PERSONAL INFORMATION

We use Personal Information for the following purposes:

• To provide the functionality of the Services and fulfilling your requests.
  • To provide the Services’ functionality to you, such as arranging access to your registered account, and providing you with related customer service.
  • To respond to your inquiries, and fulfill your requests, when you contact us via one of our online contact forms or otherwise, for example, when you send us feedback or request information about our Services or products.
  • To complete your transactions, verify your information, and provide you with related customer service.
  • To send administrative information to you, such as changes to our terms, conditions, and policies.

• To provide you with our newsletter and/or other materials and facilitating social sharing.
  • To send you marketing related emails with information about our services, new products and other news about our company.
  • To send you information about causes that you may be interested in.
  • To facilitate social sharing functionality that you choose to use.

• To personalize and improve services we provide with you.
  • To analyze or predict the preferences of users so we can improve our Services.
  • To better understand your interests and preferences, so that we can personalize our interactions with you and provide you with information and/or offers tailored to your interests.
  • To better understand your preferences so that we can deliver content via our Services that we believe will be relevant and interesting to you.

• To accomplish our business purposes.
  • For data analysis, for example, to improve the efficiency of our Services;
  • For audits, to verify that our internal processes function as intended and to address legal, regulatory, or contractual requirements;
  • For fraud and security monitoring purposes, for example, to detect and prevent cyberattacks or attempts to commit identity theft;
  • For developing new products and services;
  • For enhancing, improving, repairing, maintaining, or modifying our current products and services, as well as undertaking quality and safety assurance measures;
  • For identifying usage trends, for example, understanding which parts of our Services are of most interest to users;
  • For determining the effectiveness of our promotional campaigns, so that we can adapt our campaigns to the needs and interests of our users; and
  • For operating and expanding our business activities, for example, understanding which products or Services are of most interest to our users so we can focus our energies on meeting our users’ interests.
  • For performing identity verification; perform accounting, audit, and other internal functions, such as internal investigations; and/or
  • For undertaking quality and safety assurance measures; conduct risk and security control and monitoring

• Aggregating and/or anonymizing Personal Information.
• We may aggregate and/or anonymize Personal Information so that it will no longer be considered Personal Information. We do so to generate other data for our use, which we may use and disclose for any purpose, as it no longer identifies you or any other individual. Where we maintain or use de-identified data, we will continue to maintain and use the de-identified data only in a de-identified fashion and will not attempt to re-identify the data.

• Accomplishing our business purposes.
• For data analysis, for example, to improve the efficiency of our Services;
• For audits, to verify that our internal processes function as intended and to address legal, regulatory, or contractual requirements;
• For fraud and security monitoring purposes, for example, to detect and prevent cyberattacks or attempts to commit identity theft;
• For developing new products and services;
• For enhancing, improving, repairing, maintaining, or modifying our current products and services, as well as undertaking quality and safety assurance measures;
• For identifying usage trends, for example, understanding which parts of our Services are of most interest to users;
• For determining the effectiveness of our promotional campaigns, so that we can adapt our campaigns to the needs and interests of our users; and
• For operating and expanding our business activities, for example, understanding which products or Services are of most interest to our users so we can focus our energies on meeting our users’ interests. 

TO WHOM WE DISCLOSE PERSONAL INFORMATION

• To our subsidiaries for the purposes described in this Privacy Policy.
• To third party sponsors of sweepstakes, contests, and similar promotions.
• To Ad Networks, such as third-party ad networks and online advertising partners to permit them to show you marketing communications.
• "Social Networks," when you view or interact with social network platforms or embedded content from social network platforms, who may use the data we share in accordance with their own privacy policies.
• To our third-party service providers, to facilitate services they provide to us. These can include providers of services such as website hosting, data analysis, UI/UX optimization, online advertising, payment processing, order fulfillment, information technology and related infrastructure provision, customer service, email delivery, auditing, and other services.

We may also use and disclose Personal Information as we believe to be necessary or appropriate: (a) to comply with applicable law, to respond to requests from public and government authorities, to cooperate with law enforcement, to comply with subpoenas and court orders, and for other legal reasons; (b) to enforce our terms and conditions; and (c) to protect our rights, privacy, safety or property, and/or that of our subsidiaries, you, or others (including by making and defending legal claims); (d) to maintain the safety, security, and integrity of the Services and our business, databases, and other technology assets; (f) to audit our internal processes for compliance with legal and contractual requirements and internal policies; and (e) to prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.

We may use, disclose, or transfer your information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our assets or stock (including in connection with any bankruptcy or similar proceedings).

COOKIES

Cookies are pieces of information stored directly on the computer that you are using. Cookies allow us to collect information such as browser type, time spent on the Services, pages visited, language preferences, and other traffic data. We and our service providers use the information for security purposes, to facilitate navigation, to display information more effectively, and to personalize your experience. We also gather statistical information about use of the Services in order to continually improve their design and functionality, understand how they are used, and assist us with resolving questions regarding them. Cookies further allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you are on the Services. We may also use cookies or other technologies in online advertising to track responses to our ads. We do not currently respond to browser do-not-track signals. If you do not want information collected through the use of cookies, most browsers allow you to automatically decline cookies or be given the choice of declining or accepting a particular cookie (or cookies) from a particular website.

You may also wish to refer to All About Cookies. If, however, you do not accept cookies, you may experience some inconvenience in your use of the Services. You also may not receive advertising or other offers from us that are relevant to your interests and needs.

PIXEL TAGS

Pixel tags (also known as web beacons and clear GIFs) may be used to, among other things, track the actions of users of the Services (including email recipients), measure the success of our marketing campaigns, and compile statistics about usage of the Services and response rates.

PHYSICAL LOCATION

If you enable location services on your device, we may collect the physical location of your device by, for example, using satellite, cell phone tower or WiFi signals. We may use your device’s physical location to provide you with personalized location-based services and content. We may also share your device’s physical location, combined with information about what advertisements you viewed and other information we collect, with our marketing partners to enable them to provide you with more personalized content and to study the effectiveness of advertising campaigns. You may opt out of such sharing of your device’s location through your device’s privacy settings, but if you do, we and/or our marketing partners may not be able to provide you with the applicable personalized services and content.

ANALYTICS

We use Lucky Orange and Google Analytics, which use cookies and similar technologies to collect and analyze information about use of the Services and report on activities and trends. These services may also collect information regarding the use of other websites, apps and online resources. You can learn about Google’s practices by going to Google Partners Privacy Terms, and exercise the opt-out provided by Google by downloading the Google Analytics opt-out browser add-on, available at Google Analytics Opt-Out Addon. You can learn about Lucky Orange’s practices and opting-out of Lucky Orange by going to: Lucky Orange Privacy Policy.

SOCIAL MEDIA

We may collect information from your social media account.

If you connect your social media account to your Services account or interact with social media buttons or widgets on our Services, you will share certain Personal Information from your social media account with us, for example, your name, email address, photo, list of social media contacts,and any other information that may be or you make accessible to us when you connect your social media account to your Services account.

When you connect your Services account to your social media account or interact with social media buttons or widgets on our Services, you will share information with your friends associated with your social media account, with other users, and with your social media account provider. By doing so, you authorize us to facilitate this sharing of information, and you understand that the use of shared information will be governed by the social media provider’s privacy policy. Please note that any information you post or disclose through these services, including by tagging us, will become public and may be available to and/or reposted by us, other users, and the general public. We are not responsible for the information that may be shared publicly. These share links and icons may collect your IP address, which page you are visiting on our service, and may set a cookie so that the link or icon works properly. Any social media feature is governed by the privacy policies of the website providing the feature. We encourage you to read the privacy policies of any website you visit.

SWEEPSTAKES

We may offer you the opportunity to participate in sweepstakes, contests, and other promotions, which may have additional rules about how your Personal Information will be collected, used, and disclosed. Please read those additional rules before choosing to participate.

If you connect your social media account to your Services account or interact with social media buttons or widgets on our Services, you will share certain Personal Information from your social media account with us, for example, your name, email address, photo, list of social media contacts,and any other information that may be or you make accessible to us when you connect your social media account to your Services account.

SECURITY

We seek to use reasonable organizational, technical and administrative measures to protect Personal Information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “Contacting Us” section below.

CHOICES AND ACCESS FOR MARKETING

We give you choices regarding our use and disclosure of your Personal Information for marketing purposes. You may opt out from receiving marketing-related emails from us on a going-forward basis by clicking on the “Unsubscribe” link in the footer of our emails and following the instructions.

We will try to comply with your request(s) as soon as reasonably practicable. Please note that if you opt out of receiving marketing related emails from us, we may still send you important administrative messages, from which you cannot opt out.

THIRD PARTY SERVICES

We use third-party advertising companies to serve advertisements regarding goods and services that may be of interest to you when you access and use the Services and other websites or online services.

You may receive advertisements based on information relating to your access to and use of the Services and other websites or online services on any of your devices, as well as on information received from third parties. These companies place or recognize a unique cookie or other tracking technology on your browser (including through the use of pixel tags). They also use these technologies, along with information they collect about your online use, to recognize you across the devices you use, such as a mobile phone and a laptop. If you would like more information about this practice, and to learn how to opt out of it in desktop and mobile browsers on the particular device that you are using, please visit the Network Advertising Initiative opt out page or the DAA’s WebChoice tool. For information about personalized ads through Google Ads, and to learn how to turn off such ads, please visit Google Ads Help.

USE OF SERVICES BY MINORS

The Services are not directed to individuals under the age of twenty-one (21), and we do not knowingly collect Personal Information from individuals under 21. If you think we have received Personal Information from a child or individual under the age of 21, please immediately contact us at privacy@swisher.com or 800-843-3731.

JURISDICTION AND CROSS-BORDER TRANSFER

Your Personal Information may be stored and processed in any country where we have facilities or in which we engage service providers, and by using the Services you understand that your information will be transferred to countries outside of your country of residence, including the United States, which may have data protection rules that are different from those of your country.

SENSITIVE PERSONAL INFORMATION

In very limited circumstances, subject to your consent where required by applicable law, we may ask you for Sensitive Personal Information. For example, in the event that you win a sponsored contest, we may ask you for your Social Security Number for the sole purpose of filling out a 1099 form. We only use and disclose such information to facilitate your requests, prevent fraud or other harm, and to comply with legal, audit, insurance and other similar requirements, and otherwise in accordance with applicable law. We take the confidentiality of this information very seriously (see also Security above) and have policies in place to limit access to such information on a need-to-know basis. We also have policies, processes and agreements in place to require that our employees and service providers treat such information accordingly.  

Otherwise, unless we request it, we ask that you not send us, and you not disclose, any sensitive Personal Information (e.g., social security numbers, religion or other beliefs, health, biometrics or genetic characteristics, or criminal background) on or through the Services or otherwise to us.

THIRD PARTY PAYMENT SERVICE

We may use a third party payment service to process payments made through the Services. If you wish to make a payment through the Services through a third party payment processor, your payment card information may be collected by such third party and not by us, and will be subject to the third party’s privacy policy, rather than this Privacy Policy. We have no control over, and are not responsible for, this third party’s collection, use, and disclosure of your Personal Information.

Your Privacy Rights and How to Exercise Them

You have certain rights related to your personal information, which are detailed below. We encourage you to invoke these rights if you wish to. Rest assured that we will not discriminate or retaliate against you for doing so.

• Access This Privacy Policy describes the categories of Personal Information we may collect about you, and how that information is collected, used, and disclosed. You may request to receive a copy of your Personal Information, including specific pieces of Personal Information, including the categories of Personal Information we collected;
  • the categories of sources from which we collected Personal Information;
  • the business or commercial purpose for collecting, selling, or sharing (as applicable) that Personal Information;
  • the categories of third parties with whom we disclose Personal Information; and
  • a copy of the Personal Information that we collected about you in a portable, readily usable and machine-readable format.
• Correction If you believe that any of the Personal Information we hold about you is inaccurate you may request that we correct it. You can update some information, like your contact details, yourself by visiting your account page. For other corrections, please contact us as described below.
• Deletion You may request that we delete the Personal Information we hold about you. If you make a request to delete, we may ask you to confirm your request before we delete your Personal Information, and we might retain a back-up of your Personal Information to the extent allowed by applicable law, for example as necessary to preserve the integrity or security of our systems or for other purposes that are aligned with our general consumers’ expectations. Additionally, we may postpone completion of your request when your Personal Information is necessary to fulfill our obligations to you.
• Portability. You may request to obtain your Personal Information in a portable, and to the extent technically feasible, readily useable format, which you can use to transmit your Personal Information to another entity.
• Restrict the use of Personal Information for “Selling, Sharing, and Targeted-advertising” We do not “sell” your personal information in the conventional sense, but we may disclose Personal Information such as your behavior on our website or app to services that allow us to show you interest-based advertisements, or to our business partners. We also “share” your Personal Information, as described by California law, for purposes of cross context behavioral advertising. You may opt-out of sale, share, and targeted advertising by using our opt-out portal located here.
• Profiling. You may request to opt-out of profiling in furtherance of a decision that produces a legal or similarly legal effect.
• Opting-Out of Automated Decision Making. You may request to opt-out of automated decision making, including profiling, or to learn more about algorithmic logic involved and to know about the likely outcome in our decision-making processes.
• Nondiscrimination. You are entitled to exercise the rights described above without receiving discriminatory treatment.
• Appealing Requests You may appeal our decision to your request regarding your Personal Information. To do so, please contact us in any of the ways listed below. We respond to all appeal requests as soon as we reasonably can, and no later than legally required.

To make a privacy request please contact us at privacy@swisher.com or 800-843-3731. If you direct us not to sell/share your Personal Information, we will consider it a request pursuant to California’s “Shine the Light” law to stop sharing your personal information covered by that law with third parties for their direct marketing purposes. We will also honor opt-out preferences transmitted through Universal Opt-Out Mechanisms (UOOMs) as a valid means to opt-out of targeted advertising. Due to technical limitations, if you access our Websites or Social Media Pages from a different computer or device, or if you clear the cookies in your browser, you will need to opt out again in each browser on each device and re-send the UOOM signal.

We will verify and respond to your request consistent with applicable law, taking into account the type and sensitivity of the Personal Information subject to the request. In some instances, we may decline to honor your request where the law or right you are invoking does not apply or where an exception applies. In some cases, our Privacy Policy might answer your questions in a way that is accurate for you personally. We will do our best to respond to requests within 30 days. If we require more time, we will inform you of the request in writing.

We do not charge a fee to process or respond to requests unless it is excessive, repetitive or unfounded. If we need to charge a fee we will tell you why and provide an estimate before completing your requests. We may need to request additional Personal Information from you, such as name, email address, and billing/shipping address, in order to verify your identity and protect against fraudulent requests.

You may designate an authorized agent to make a request on your behalf. If you do so, we may require proof of your identification, the authorized agent’s proof of identification, and any other information that we may request in order to verify the request, including evidence of valid permission for the authorized agent to act on your behalf. We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it.

If you maintain a password-protected account with us, we may verify your identity through our existing authentication practices for your account and require you to re-authenticate yourself before disclosing or deleting your Personal Information.

We reserve the right to confirm your identity to process your requests. This is a security measure to, for example, help ensure we do not disclose information to a person who is not entitled to receive it.

Retention Period

We retain Personal Information for as long as needed or permitted in light of the purpose(s) for which it was collected. The criteria used to determine our retention periods include:

• The length of time we have an ongoing relationship with you and provide services to you (for example, for as long as you have an account with us or keep using our services) and the length of time thereafter during which we may have a legitimate need to reference your Personal Information to address issues that may arise;
• Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them); or
• Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).

UPDATES TO THIS PRIVACY POLICY

The “Last Updated” legend at the top of this Privacy Policy indicates when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Policy on the Services. Depending on the nature of the change, we may contact you by email to inform you of the change or to request your consent to the change.

CONTACTING US

If you have any questions about this Privacy Policy, please contact us at privacy@swisher.com or 800-843-3731, or by writing to:

Swisher International, Inc.
459 E 16^th St
Jacksonville, FL 32206
Attn: Privacy (Legal Dept.)

Because email communications are not always secure, please do not include credit card or other sensitive information in your emails to us.

Privacy Law Appendix

This appendix seeks to provide additional information to residents of California and Colorado and supplements the information provided in the Privacy Policy. The following chart details which categories of Personal Information we disclose to third parties, and the categories of such third parties, including within the 12 months preceding the date this Privacy Policy was last updated. The chart also details the categories of Personal Information that we “share” with third parties for purposes of cross-context behavioral or targeted advertising, and the categories of such third parties, including within the 12 months preceding the date this Privacy Policy was last updated.